Making Business Easy & Less Scary for Creative Entrepreneurs

by Marcia Hoeck on April 8, 2014

“Thank you, Marcia. You make me feel so brave!”

I’m Marcia Hoeck, and I take the scary out of running a small business, for values-based creative business owners like you — I fill in with the stuff you didn’t learn in school. The quote above is from one of my clients.

From 1984 until 2009, I owned a successful marketing communications firm, headquartered in Toledo, Ohio, with branch offices in Detroit and Phoenix. I learned a lot in those 25 years, and I’ll admit that there were many times I just plain didn’t know what I was doing, especially at first. Have you ever felt that way?

Many times, there was nothing I wanted more than to have someone I could ask questions of, someone who’d been through what I was going through, someone to help me feel confident in going out and fighting the dragons every day.

But I couldn’t find anyone — everyone who was doing what I was doing, or knew anything about it, was a competitor, and not likely to let me in on any of their secrets. Besides, I got the feeling that many of them didn’t really know what they were doing, either. (We all lied to each other at networking meetings. I’m sure you run into that, too!)

I felt like a fraud a lot of the time, not really knowing how to run a business, doing it anyway, and being afraid someone would find out. (Like who? The business police? An irrational fear, but one I had, nonetheless.)

I know you are out there, going through what I went though, and you don’t want to learn through the school of hard knocks, like I did. And you don’t want to learn from someone who’s teaching you theory out of a book, either — someone who hasn’t done what you’re doing, or hasn’t done it very long, or hasn’t done it for a long, long, time. You’re looking for what I was looking for — answers. Confidence. An objective third party who knows what you’re going through. Someone who has been in the trenches and has learned the business first-hand.

So I started writing this blog to share what I learned with you. To give you a resource for running your business as well as you know your craft, so it won’t take you as long as it took me to get to that level of business smarts and confidence.

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Melanie Kissell June 10, 2010 at 10:57 pm

Hi Marcia ~

I was missing you so I thought I’d stop by and tell you so. :-)

I haven’t forgotten about you (you’re unforgettable!) and I’m looking forward to re-connecting with you in July and hopefully get a project going with you and I and Martha.

I’m on board with another 30-day blogging challenge. Crazy, I know. Don’t think I’ll do another right after this one. It’s wonderful and I’m having tons of fun and Jeanette Cates is managing this one much differently than the last challenge. She’s pure genius!

I’m on your mailing list but don’t forget to stay in touch, okay? You have my email address.


Eddie Gear - The Guy With An Attitude February 2, 2011 at 3:26 am

Hi there Marcia,

I read your article on CopyBlogger and wanted to spot by to see what you have to offer. I am glad I came by, you have some great articles for Small Business owners. After reading this article, I think this is more for any business owner and not the ones who are just scared.

Thanks for writing such wonderful articles.

Marcia Hoeck February 2, 2011 at 6:59 am

Hi Eddie,
I agree with you! I would like to gather all business owners in a room and talk their ears off, I really would. :)

What I’ve found out, however, is that’s too broad an audience, and if I talk to all business owners, then no one listens. When I narrow it down to the ones who are scared and avoiding the business end of things, like I was at first, I start to resonate more strongly with a smaller group of business owners — ones who realize they need help. And — bonus — I find I really like working with them as well. And then, sometimes business owners pop by who aren’t scared, find my message interesting, and are attracted to me anyway. So it all sorta works out.

Thanks for recognizing it. I’m so glad you came by and left a note!

Keith Davis May 5, 2011 at 10:59 am

Hi Marcia
I’m all for learning the easy way – appreciate your giving advice and helping out.

Notice from Eddie’s comment that you have an article on Coppyblogger, I’ll head over and have a read.

Love the site Marcia, bright, easy to navigate and good content.
Keith Davis recently posted..Online Video- Un Art… Une Technique

Marcia Hoeck May 6, 2011 at 7:37 am

Hi Keith,

Yep. I keep sending ‘em in, and every once in awhile I get lucky! The 2 I have on Copyblogger now are “How to Capture Your Reader’s Attention” and “How Your Prospect’s Brain Becomes Your Secret Persuasion Partner.”

I’m also writing at Parse, a blog for graphic designers, at You can look me up under contributors. It’s a great resource for creatives and creative business owners.

And thank you so much for taking a peek, Keith!

Daniel M. Wood May 10, 2011 at 12:57 am

The internet is a wonderful place isn’t it?
All of a sudden people have accepted a abundance mentality, we are all partners, we all help each other and we all want to see the rest succeed.

The offline world is just as interconnected but we just don’t dare realize it.

I think it is great that you are sharing your advice on how to build a business. It is difficult, I have made a lot of mistakes when starting companies and learned a lot, but not near enough.

Looking forward to future posts.
Daniel M. Wood recently posted..Motivational Tip 4 – Learning Time Management

Marcia Hoeck May 10, 2011 at 12:50 pm

Hi Daniel,
How did we ever do business without the internet?? I can’t even remember — but we did. The one thing I do remember is that it was harder, and certainly, it was more difficult to share and get information. I used to spend a lot of time at the library — and how much information that you really need is there, anyway?

Thanks for the nice words and the thoughts!

Keith Davis October 3, 2011 at 10:35 am

Hi Marcia
Came over to lurk a little and then realised that I’d left a comment in the past.

I’ve met you here, I’ve met you on twitter, whatever next? LOL
Keith Davis recently posted..All your life…

Marcia Hoeck October 3, 2011 at 12:30 pm

Ah, what a tangled web we weave . . . next, you’ll be telling me you’ve found comments by ME on YOUR blog!

And I betcha it’s all that girl Melanie’s fault, too. She has that knack. (!)

Keith Davis October 3, 2011 at 12:43 pm

Hi Marcia

“And I betcha it’s all that girl Melanie’s fault, too. She has that knack. (!)”

You are so right.
Mel convinced me that I would like twitter, and although I wince when I say it… she was right.
Nice to have made the contact with you Marcia.
Keith Davis recently posted..All your life…

Melanie Kissell October 3, 2011 at 1:22 pm

I’ll take the blame. It’s MY fault — I’m guilty as charged!

Now will one of you please send me off to a rehab facility? I’ve got to stop meddling in other people’s social media affairs. And, anyway, I could use a vacation. :)
Melanie Kissell recently posted..Stressed Out Trying To Find Essential Biz-Building Tools You Need Online?

Keith Davis October 3, 2011 at 1:25 pm

Hi Mel
On my school report it said… “is easilly led.”

On yours it must have said… “does all the leading.”

Thanks for leading me over to twitter.
Keith Davis recently posted..All your life…

Marcia Hoeck October 3, 2011 at 1:48 pm

I can’t keep up with you guys. But I hope both of you sign up for my Stealth Lurker lessons, every 6th Saturday. I’m the expert. (Keith needs work. He keeps blowing his cover.)

Melanie Kissell October 3, 2011 at 2:14 pm

LOL! I’ll be sure to mark my calendar for the “6th” Saturday of the month. Don’t want to miss out! :)


Are you picking up on Keith’s biggest strength (other than his public speaking expertise)? He’s great at helping people build their confidence.

Either that or …

He knows how to “schmooze” with the best of ‘em! LOL

Kidding aside, Keith …

Thank you for those kind words. The only real “knack” I have is being able to distinguish between the good eggs and the rotten ones. And I happen to love connecting the good ones. :)

Keith Davis October 3, 2011 at 2:20 pm

Night Mel
Late in the UK.
Round up the cats, brush teeth and off to the land of nod.
Keith Davis recently posted..All your life…

Marcia Hoeck October 3, 2011 at 2:48 pm

AND . . . he’s funny. Thanks youse guys.

Karylle Lynch November 3, 2011 at 4:04 am

I am pretty sure that a lot of business owners would want to get a piece of this especially those that are scared to take risks and do not fully realize that we have to get scared sometimes and face it head on rather than not doing anything. Great Article! Keep it up!
Karylle Lynch recently posted..I2P2 Caught in Anti-Regulatory Dustup According to OSHA Director Dr. David Michaels

Tim Somers November 24, 2011 at 6:47 am

Marcia, I am so impressed with you and all the helpful tips you share. Looking forward to learning more from you.

Marcia Hoeck November 29, 2011 at 8:47 pm

Tim, you say the nicest things! Thank you for stopping by and leaving a note. You haven’t heard the last from me, for sure. See you around, huh?


Emily Warner April 25, 2012 at 2:29 pm

I have really learned a lot of important and valuable things about having a powerful business here. Is business your top priority? Thank you very much for sharing your knowledge on this filed.
Emily Warner recently to seduce a woman

Mary April 29, 2012 at 11:31 pm

I agree with you that as a entrepreneur you need are looking for what I was looking for. Thanks for this informative post you have shared to us.
Mary recently posted..PC Repair Los Angeles

Mike Huiwitz August 18, 2013 at 7:42 am

Looking forward to learn more from your blog. I want to learn everything I can before I start on my new business venture.
Mike Huiwitz recently posted..getting ex back

Aras Androck August 21, 2013 at 9:06 am

Glad to find your bog Marcia!
Aras Androck recently posted..Coupon Hunter

Christopher James August 24, 2013 at 10:49 am

I’m a fan of your blog Marcia. Glad I came across this through random browsing.
Christopher James recently posted..The Tao of Badass

Shaun Hoobler September 6, 2013 at 1:11 am

Gotta love Marcia.. Love reading your blog Marcia..
Shaun Hoobler recently dev kit

Marcia Hoeck September 8, 2013 at 2:40 pm

Thanks Shaun, Christopher, Aras, Mike, Emily, and Mary!

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