That’s so much like bragging, and didn’t your mother tell you not to brag?
We don’t like being sold to and don’t want our clients to feel that way.
So much about selling and marketing our businesses gives us that icky feeling.
Everyone should just know, right?
They should be able to tell how wonderful we are by looking. By seeing our work. By engaging with us. And knowing how sincere and talented we are and what we are capable of, because it oozes out of every cell in our bodies.
Except it doesn’t work that way.
We all pretty much look the same to clients
It doesn’t work that way because there are so many of us. So many talented, wonderful, sincere, capable, creative business owners for clients to choose between—and they can’t tell the difference. Add to that the number of not-so-talented, not-so-wonderful, insincere, incapable business owners who can talk a good game, and you’ve got a real conundrum for clients—how to choose? I mean, can you see how difficult it is for them when we all pretty much look and sound the same?
Follow these rules to overcome your reluctance for sales:
1. Talk about the passion you have for your work. No one automatically knows anything. Not about you, your business, or what you can do for them. You have to talk about it—a lot. In person, in writing, in your marketing. Talk, talk, talk.
2. Sales pitches aren’t [Read the full article.…]
I was responding to a client’s e-coaching question yesterday about setting up structure and systems in her business, and where to start.
She’s knee deep in many things, and has a lot of areas of her business that she wants to pull together.
Instead of jumping in and beginning to prioritize her list of wants, I asked her this question:
What is your most important business objective right now?
Do you know yours?
Business objectives change from time to time, so it’s important to identify what resonates with you right now, for your #1 main objective.
Here are some common business objectives:
• getting your name out there, becoming visible
• serving the clients you already have
• bringing in money to pay the bills
• creating clear and attractive offers or programs clients will want to invest in
and so on.
One is most important
Sometimes, you may know right off the bat which of these objectives is most important. Other times, they may all seem equally important. One of them is more important than the others, although at first they all may seem equally important to you.
Here’s a trick
It’s really difficult to compare a list of items and decide which is more important, but a trick to start whittling them down is [Read the full article.…]
If you’re looking for a way to bring more revenue into your design or marketing communications firm, work with higher level clients, and be valued more for your work, this workshop is for you.
Join us, branding experts Marcia Hoeck and Ed Roach, for a live, in-person 2-day branding workshop.
When: January 27 & 28, 2014
Where: San Diego, California, at the warm & welcoming Rancho Bernardo Inn
Register: Click here to find out more
Learn our process for making more money with branding
We will take you by the hand and lead you through our proprietary process for building brands for clients. You’ll learn details of the same process we have used, and are still using, to make $20,000 to $50,000 on branding projects, before we even start designing. We will pick up where our webinars (did you watch them? See below to catch them again) left off.
Register now, as there are only 20 total spots available for this exclusive workshop, and we are 75% sold out. And, because we don’t want to saturate the market with our process, we’re only admitting one creative firm per geographic area. Save your space now to make sure it’s you!
This is the perfect time to think seriously about the direction of your business for next year. I challenge you to think about how adding a powerful dimension like strategic and authentic branding can really boost your bottom line for 2014.
Hope to see you in San Diego next month!
P.S. Did you listen to all three branding webinars we did this fall? Here’s where you can get the recordings, in case you missed one or want to listen again:
1. “Common Mistakes Designers Make with Branding (& How to Fix Them)” HOW On-Demand Design Tutorial
2. “How to Position Yourself as a Branding Expert (Even If You’ve Never Done It Before)”HOW On-Demand Design Tutorial
3. “How to Make $20,000 to $50,000 on Your Next Branding Project, Before You Even Start Designing,” our own no-cost Video Recording